8 Tips to Have an Awesome and Future-Proof Website
One of the most common questions we always being asked by our clients is generally something along the lines of “How do I build and maintain an excellent website?” Let us together to reveal this! I will list out a couple of the crucial tips we got to do to achieve it.
Carefully planned the pathway to learn, adapt and build credibility and tell the story to your customers
Observe and make every interaction counts. A connection is any interaction a potential viewer has with a brand on their pathway to a buying decision. An online touchpoint could be anything from browsing your social media post to going through the customer reviews.
A customer’s decision to purchase stems from a relationship that is created through a series of positive, consistent and authentic touchpoints. It’s your role to ensure that your website is up to scratch and each touchpoint is an accurate reflection of your brand. A single touchpoint that doesn’t positively interact with your customer could damage your relationship.
Turn it down a notch and make things simple again
According to a public research, generally a person judges another person’s credibility within 6 seconds. Meanwhile a website that time drops down to 1/50th of a second.
That is such a limited time to make an impact! By referring to Apple and Google’s book, their websites are minimalist and with simple design. In an era where everyone can load ups a website with attractive videos/images, consider pairing with a minimalist website that doesn’t need gimmicks but still able to fulfil the expectations.
Cross platform compatibility
Now, you are 30% ready to impress your audience with your setup. Then, while you’re attracting everyone to visit your site, your analytics tools show you have traffic from mobile and tablet devices. You must make sure it is cross brower/device friendly.
There are numbers of way to surfing the web. Have a look on Google Analytics to have the insight of browsers and devices your viewers are using. Is most of it coming from mobile? Perhaps it’s time to build for mobile-first. Learn about your audience and make sure your website performs as expected on the devices they’re most likely to use.
Implement simple code
To stay future-proofed, you need to be able to update things quickly. Overcomplicate your codebase and you’re going to struggle to respond quickly to the changing demands and needs of your customers.
Security is a high concern from your visitors! Keeping information encrypted so only the intended recipient gets it is one thing, a SSL certificate on your website will also build trust with your customer community. They want to know that when they purchase through your site, their personal and financial information is safe.
There are literally millions and millions of websites out there, so how do you know that yours is getting seen? Is it search engine optimised (SEO)? Customers are rarely going to go past the first page of Google in search of a solution fearing a lack of credibility or wasting their time.
Being optimised for search means that your content is in front of customers when they are searching for a solution to the problem that you solve. SEO is a mighty task to tackle and is likely handled by an experienced team of experts for most organisations. If you’re struggling with this one, feel free to get in touch with us, and we can provide some guidance to get your SEO on track.
Make (data) informed decisions
Using data to make informed decisions is paramount to the success of your website. With the right software, you can start collecting valuable information about your customers – find out exactly how they got to your website, how long they stayed and where they left. By knowing this, you can start to optimise your website content to build and nurture your customer base.
How fast is your website?
That short attention span means visitors don’t wait for pages to load, especially on mobile devices where flicking and swiping runs rampant. By using tools like GTMetrix, Pingdom and WebPageTest, you can compare your website speed against others.
A fast site will also have the side benefit of increasing your search rankings. The search engines factor in load time to their algorithms to make sure their brand is delivering a good experience for users. If your website takes more than 2 seconds to load, you will be penalised from humans and robots.
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