Website trustworthiness is an essential factor in today’s business. When you look at top brands, you can notice how strong their user base is and how loyal their customers are towards these brands.
Any successful commercial relationship is ultimately going to be built on trust. If people are going to buy your products or pay for your services, they first have to trust you to deliver on your promises; what that means for business owners is that you have to make yourself trustworthy.
There are many facets to this, of course, starting with product and service offerings that live up to their value propositions. Then there is the matter of your website. Since your site is your virtual storefront, and sets the first impression that most customers will have of your brand, you’ve got to ensure that your site conveys trustworthiness.
In this article, we will discuss some pointers that can help you make your site trustworthy.
1. Add HTTPS for Security
First tip is using HTTPS in your domain name. It’s crucial as it makes your site more secure, and visitors with this knowledge may decide not to visit your site if HTTPS is not enabled.
So, what’s it exactly?
Let’s take the example of ETC Website. Our website has the URL: etctech.com.my/ which is quick to recognize. But it also contains a critical component – https:// preceding the URL. This is a hypertext transfer protocol with s or without it for security. These days, adding www has become not that important due to a lot of ambiguity in the internet world; adding s to the http, that is, https, has become a necessity due to increased security risks.
Your site has http by default, so you need to make it https by installing an SSL certificate. It generates secure connectivity between a visitor’s browser and your web hosting server so they can exchange data safely. As a result, it increases the website’s trust as the visitors can easily see a green padlock for your website’s address, telling them the website is secure to visit.
2. Include trustable content (certifications, company registration and etc...)
Okay, so you have designed your website superbly, but what about the content?
When visitors come to your site, they seek some information. It can be company history and team members that can boost their confidence.
Visitors will look for the information you have provided on your site, which is why you need to up your content game. Quality content will entice your users to be on your site and take the action you want them to, such as making a purchase, reading articles, clicking on affiliates, and so on.
Therefore, ensure to incorporate high-quality, result-driven content on your sites such as your about us section, home page copy, articles and blogs, product descriptions, and more.
3. Include testimonials in the website (with photos)
Testimonials do matter. They are proof that others have taken up your services, products, or collaborated with you on something and that they were happy about it.
It’s because fraudulent activities are everywhere, and nobody wants to be framed. By including testimonials, you prove that people can trust you with your information, products, or services.
Furthermore, genuine testimonials differentiate you from others and encourage people to take action with social proof. It also helps boost their confidence in your brand or website because they can witness how happy others were by choosing you. One thing to ensure, you must always include genuine testimonials, as the opposite can cause reputational damage.
4. Rating & review (e-commerce)
Rating and reviews are the number one online feature shoppers rely on when making informed product decisions faster, more so than product page descriptions, chat bots, and the website’s search tool. But consumers aren’t just using them online. According to research from a social experiment, a vast majority (82%) of shoppers research products online before going in-store, and over a third read a product’s reviews on their mobile phones while looking at the same product in-store.
The research found that shoppers often turn to ratings and reviews when they’re in the final stages of their decision making process to help them choose your product. In fact, 70% of shoppers often or always look at available reviews, and 60% of shoppers often or always look at customer photos. This not only helps them feel more confident in their decision but can also change how much they’re willing to spend. We also found that half of shoppers have been influenced by reviews to buy a more expensive product than planned.
5. Link social media account
Nowadays, almost everyone uses social media, whether they are customers or organizations. Popular social media sites like Facebook, Instagram, and LinkedIn are easy ways to reach out to more people, connect with them, and grow your professional network.
Therefore, choose LinkedIn or other media sites that you are comfortable with and where your audience is. Create a professional account and stay active to constantly network with your industry people and engage with your audience.
Furthermore, add your social links to your website and include your website’s information on your social media pages. It can be a win-win situation for you because you can grow your audience base both ways.
For example, when people find you on LinkedIn, they can check your site’s address and hop into your site for more details. Similarly, if they have found your site, they can go to your social pages to check your profile there and see your authenticity. It works both ways and helps build greater trust with your audience.
6. Easily reachable and responsive to users
Make it clear that any customer who needs to get in touch with you will be able to do so. Provide contact information throughout your site, including a Contact Us page. Don’t act like you’re hiding from your customers; that will hardly make them more trusting! Personal touch is pretty important!
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